<aside> 💡 FEEDBACK FROM TEAM = DEFINE THE CRITICAL PATH. HD SAID: “CRACK VENTURE-AS-CHANNEL BY ANY MEANS NECESSARY. FJP SAID: “NO BURYING THE LEAD. Here we go.

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In light of the feedback above, some refreshed goals for 2022 as discussed by HD + CC on May 3, 2022 in a mid quarter check-in.

1. Turn venture into a sales & content partner with both existing investors and friends
2. Attract PR for our unique vision, culture, and value proposition to leaders
3. Tentative: Prototype an event-based sales machine
   1. Attending industry-specific events (with a strategy)
   2. Hosting happy hours w/ referral & PR partners (+ clients?)
4. Mature website from digital brochure to best supporting actor to lead generation tool
   1. Identifying our land-and-expand use cases
   2. Attract visitors via publishing
   3. Improving delegation & discovery on the web
5. Continue to mature overall operations, from content operations to analytics to funnel optimization
   1. MQL Funnel Creation + Optimization for leads no matter their source
      1. Business Development
      2. Affiliates & Referrals
      3. Organic Traffic
      4. Email Campaigns
         1. Drip
         2. Ad Hoc
      5. Newsletter
      6. Advertising

Executive Summary

• Where we are: Today we sell largely custom offerings at high values to buyers who tend to buy a lot more. This naturally lends itself to sales via BD , intro-ops, and referrals, our most consistent channels to date. In this world, marketing’s highest contributions are sales enablement via collateral, productizing referrals, increasing PR, and maturing the marketing organization.
• Where we’re going: We want to be in a world where we have fully productized solutions to known customer problems, sold through both content marketing and product marketing.
• Contents: This plan is a story about how we’ll get there. It starts with reference, moves to grand narratives, then timelines and hiring notes.

Grand Narratives

Reference

<aside> 💡 Our outsourcing platform their shares work between people and machines so innovators can scale aggressively, support their leaders, and create upward mobility for a worldwide workforce at the same time.****

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Milestones Timeline