1. Who are our competitors?
2. What are the different market approaches?
   1. BPO
   2. RPA
3. Why will Invisible succeed?
   1. We’re not the first company to have humans in the loop (ex. Scale, Mechanical Turk).
   2. The other compan ies are doing web scale and high scale processes (ex humans in the loop for driving). (We’re the most flexible offering in the marketplace).
4. Why would an agent work for us?
   1. We pay by speed and quality, which aligns incentives around skill and performance
   2. We have a community of agents, and encourage and enable self-development
   3. They get to work with a more advanced platform and more advanced tools
   4. They get a flexible working environment, e.g. at home instead of from an office
5. How does pricing work? How does pay interact with pricing?
   1. Wherever possible, we charge our clients a ‘per unit’ fee aka Results Base Pricing
   2. In turn, we link agent pay to these units so we can guarantee margins aka Results Based Agent Pay
   3. The margin for a piece of work against the operator’s agent pay is Direct Labor Margin
6. How do we enable our agent model?
   1. How do we do this securely?
      1. Virtual Machines
   2. How do we pay them?
      1. For paying them we’ve had to build our own solutions, integrated with third party tools like Wise.
7. What does “no employees allowed” mean?
   1. This revolves around ownership.
8. Why don’t other companies set up partnerships like this?
   1. Most tech companies lose money, so need to sell more of the company to VCs thus there is less of the company to be owned by partners.
9. How does the equity turn into money without IPO or acquisition?
10. What are the other scale metrics for our business?
    1. How much revenue did we make last year?
    2. Gross Margins?
    3. Contribution Margins?
    4. Profits?
    5. What else?
11. How big is Invisible?
    1. What are we tracking for in terms of top line revenue this year & next?
    2. Are we losing money or making money?
12. If revenue doubled what would happen to net profit?
13. How would you re-invest profits?
    1. High-level: Describe an ROI framework
    2. Low-level: Give some examples for Invisible