This page to include: review of top use cases, fake personas, any market intel we have, any history of things we’ve tried to sell in this area or to this person.
Sorry the below notes are messy! My guess is that relevant sales and marketing segments may be:
- Heads of CRM / Data Enrichment a la Caroline
- Well-backed founders who are shaping New Markets
- Or folks who need consistent lead gen for other reasons
- RevOps leaders at platform companies a la Clo, https://www.linkedin.com/in/chloebarritault/?locale=en_US
- Folks who need competitive intelligence a la Klarna
- Great use case, but not sure who else would need this - Morgan Weber is the user
- Marketing Directors at well-funded B2B2C companies a la Vida
- Personal CRM for founders / Senior level folks
- AppleCart — Deep social profiles
- 24 Reponse on data sets that work with a social graph technology to run campaigns pointed a decision-makers.
Use Cases
Artsy — Enrichment and Largescale Qualification for Directors of CRM & the Like (Done)
Powur —> New Market Maker: A solar company’s expansion plans are significantly impacted by local permitting laws. Invisible built a database of regulations and permitting criteria for 1600 zip codes, so our client could chart the most effective path to growth.
Twiz, Powur, Westaway — Data Intensive Lead Gen (Done)